Nationcraft Analysis: Madagascar Refoundation Trap 2026
Madagascar refounds its republic after every crisis and stays poor. A Nationcraft read of the 2025 Gen Z…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
10,000 Hours of Play by OP Hero: Rosalind Franklin
How Rosalind Franklin's relentless precision produced Photo 51 and helped crack DNA, her life decoded through the 10,000…
Nationcraft Analysis: Chile Mano Dura Mirage 2026
Chile elected a mano dura president while homicides fell three years running. The Mano Dura Mirage: a Nationcraft…
10,000 Hours of Play by OP Hero: Agatha Christie
How Agatha Christie turned a wartime pharmacy job and her worst year into 66 fair-play mysteries, decoded through…
10,000 Hours of Play by OP Hero: Alexander Graham Bell
Alexander Graham Bell never set out to build the telephone. Decoding his life as a 10,000 Hours of…
10,000 Hours of Play by OP Hero: Katsushika Hokusai
At 74, Hokusai said he was only starting to learn. Inside the 6-Step OP Hero build behind The…
10,000 Hours of Play by OP Hero: Shohei Ohtani
How Shohei Ohtani broke baseball's oldest rule with a teenage goal sheet, two-way discipline, and comeback after comeback…
10,000 Hours of Play by OP Hero: Rafael Nadal
How Rafael Nadal built 22 Grand Slams through relentless fight, live problem-solving, and an outlier tolerance for pain.
Goal-Gradient Hypothesis: An S-Tier Behavioral Designer’s Guide
A coffee shop hands you a loyalty card. Buy ten coffees, the eleventh is free. Researchers tracked 948…