Survivorship Bias: An S-Tier Behavioral Designer’s Guide
In 1943 a group of the sharpest mathematicians in America sat in a townhouse near Columbia University and…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
10,000 Hours of Play by OP Hero: Novak Djokovic
A kid who practiced in Belgrade bomb craters became the winningest man in tennis. Novak Djokovic's build, run…
Nationcraft Analysis: Hungary Two-Thirds Trap 2026
Hungary's reformer supermajority just inherited the machine Orban built. The Nationcraft Two-Thirds Trap, and the three reform packets…
10,000 Hours of Play by OP Hero: Dmitri Mendeleev
Dmitri Mendeleev left blank squares in his periodic table and bet his reputation on what belonged there. Here…
StoryBrand: An S-Tier Behavioral Designer’s Guide
A stranger lands on your homepage. You have, at best, five seconds before they decide whether you are…
10,000 Hours of Play by OP Hero: Salvador Dalí
Salvador Dalí fused Old Master precision with the logic of dreams and marketed himself like a circus. His…
Nationcraft Analysis: Malaysia Reformasi Trap 2026
A Nationcraft diagnosis of Malaysia's 18 variables and the Reformasi Coalition Trap: why the reformer must shield the…
Nationcraft Analysis: Algeria Empty Mandate 2026
Algeria’s FLN won a July 2026 election barely a fifth of voters attended. A Nationcraft read of the…
10,000 Hours of Play by OP Hero: Magic Johnson
Magic Johnson won five NBA titles by making everyone around him better, then rebuilt his life after an…