Hedonic Adaptation (The Hedonic Treadmill): An S-Tier Behavioral Designer’s Guide
The new car smells incredible for about three weeks. You notice it every morning when you open the…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Selection, Optimization, and Compensation (SOC): An S-Tier Behavioral Designer’s Guide
Arthur Rubinstein was eighty-one when a young television interviewer asked him the question every aging master dreads. How,…
10,000 Hours of Play by OP Hero: Akio Morita
He turned down 100,000 units to keep the Sony name. Akio Morita's full character sheet: the Attributes, Skills,…
CAPS (Cognitive-Affective Personality System): An S-Tier Behavioral Designer’s Guide
Imagine you ran into a colleague at a party and he was loud, magnetic, telling stories with his…
10,000 Hours of Play by OP Hero: Jonas Salk
Jonas Salk ended polio, then gave the vaccine away. His life run through the 10,000 Hours of Play…
Nationcraft Analysis: Colombia Pendulum 2026
Colombia heads to a June 21 runoff. The Nationcraft Framework reads the Polarization Pendulum Trap before the next…
10,000 Hours of Play by OP Hero: Frank Lloyd Wright
How architect Frank Lloyd Wright built a 70-year career on vision, nerve, and relentless comebacks, read through the…
Kolb’s Experiential Learning Cycle: S-Tier Behavioral Designer’s Guide
There is a four-step diagram taped to the inside of nearly every training program, design-thinking workshop, nursing simulation,…
Gagné’s Nine Events of Instruction: S-Tier Behavioral Designer’s Guide
Walk into almost any corporate training portal, university course shell, or app onboarding flow built in the last…