We Don’t Need Ozempic. We Need Play-Based Weight Loss.
Ozempic is pay-to-win: stop paying and the weight comes back. Play-based weight loss uses gamification and VR fitness…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Consumer Decision Journey: An S-Tier Behavioral Designer’s Guide
McKinsey's 2009 model replaced the linear funnel with a circular journey and the loyalty loop. The four stages,…
MDA Framework: An S-Tier Behavioral Designer’s Guide
Ask ten game designers what makes a game good and you will get ten different answers, most of…
Decoy Effect: An S-Tier Behavioral Designer’s Guide
Put two coffee sizes in front of someone, a small for $3 and a large for $7, and…
IKEA Effect: An S-Tier Behavioral Designer’s Guide
Hand someone a finished bookshelf and they will haggle you down to the last dollar. Make them spend…
Miller’s Law (7±2): An S-Tier Behavioral Designer’s Guide
Ask a designer to name a psychology “law” and most reach for the same one: Miller’s Law, the…
Illusion of Control: An S-Tier Behavioral Designer’s Guide
Hand a person a die and tell them they are betting on the outcome, and something strange happens…
10,000 Hours of Play by OP Hero: George Washington Carver
Born enslaved and orphaned, George Washington Carver turned ruined soil and a despised crop into a life's mission,…
Nationcraft Analysis: Lebanon Power-Sharing Trap 2026
Lebanon's Power-Sharing Trap: the confessional system that built the Paris of the Middle East now freezes reform. A…