10,000 Hours of Play by OP Hero: Magic Johnson
Magic Johnson won five NBA titles by making everyone around him better, then rebuilt his life after an…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
The Halo Effect: An S-Tier Behavioral Designer’s Guide
Picture two résumés on your desk. Same school, same years of experience, same list of skills. One candidate…
10,000 Hours of Play by OP Hero: Johannes Kepler
How Johannes Kepler turned an 8-arcminute error and someone else's dataset into the three laws of planetary motion,…
The 4 Ps Marketing Mix: An S-Tier Behavioral Designer’s Guide
The 4 Ps marketing mix — Product, Price, Place, Promotion — explained by a behavioral designer: where McCarthy's…
Nationcraft Analysis: Niger Sovereignty Trap 2026
Niger seized its uranium and expelled the West, yet its leverage keeps falling. A Nationcraft read of the…
10,000 Hours of Play by OP Hero: Miles Davis
Miles Davis reinvented jazz four times by retiring every sound he perfected. His life through the 10,000 Hours…
10,000 Hours of Play by OP Hero: Susan B. Anthony
Susan B. Anthony spent six decades turning abstract equality into constitutional law. Her 10,000 Hours of Play character…
10,000 Hours of Play by OP Hero: Terry Fox
At eighteen Terry Fox lost a leg to cancer, then ran a marathon a day across Canada. His…
10,000 Hours of Play by OP Hero: Henry Ford
Henry Ford's real invention wasn't the car: it was the assembly line that made it cheap. His life…