Behavioral Design Parenting: The Octalysis Playbook
Most parenting advice falls into two camps. The strict camp tells you to set boundaries, enforce consequences, and…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Gamification in Education: The Octalysis Framework Guide
Why do schools turn curious kids into compliance machines? The Octalysis framework reveals 8 motivation drives that flip…
Hope Theory by Snyder: An S-Tier Behavioral Designer’s Guide
Snyder's Hope Theory breaks hope into goals, pathways, and agency: three measurable components that predict performance beyond IQ.…
Booster Design: Why Some Rewards Force You to Keep Playing
Last month I sat with a client whose loyalty program was technically a triumph. Nine hundred thousand active…
Main Character Energy Is a Design Pattern, Not a Vibe
Main character energy isn't a personality trait. It's a 6-step identity design system. Here's the Octalysis-backed framework to…
Desired Actions: An S-Tier Behavioral Designer’s Guide
I’ve sat in maybe two hundred gamification briefings over the last fifteen years, and roughly one hundred and…
Moral Licensing: An S-Tier Behavioral Designer’s Guide
Monin & Miller's moral licensing finding explained: how virtue licenses subsequent deviation, the replication-crisis-corrected effect size, and Octalysis…
Reactance Theory: An S-Tier Behavioral Designer’s Guide
Short answer: Reactance Theory, developed by Jack Brehm in 1966, says that when people feel a freedom is…
Self-Affirmation Theory: An S-Tier Behavioral Designer’s Guide
The single most decorated finding in social psychology of the last twenty years was a 15-minute writing exercise…