How Waze Built Its Craze Through Gamification (Octalysis Analysis)
Google paid over $1 billion to acquire Waze in 2013 — not because of the maps, but because…
Work with Yu-kai
The Blog
Gamification Examples
Articles on Gamification Examples — from Yu-kai Chou, creator of the Octalysis Framework.
How eBay and Amazon Wield Gamification Techniques
(Below is a manuscript snippet of my book, Actionable Gamification: Beyond Points, Badges, and Leaderboards. Please subscribe to the mailing…
TEDx Talk: How Gamification Can Change the World (Yu-kai Chou)
In 2012, I stood on the TEDxLausanne stage with a single question: what if we could erase the…
How Nightmare: Malaria Saves Lives through Social Gamification
A $3 mosquito net can save a child’s life. That single fact is powerful, but it wasn’t enough…
Octalysis of 8 Gamified Alarm Clock
(This is a post by one of the very few people who hold a Level-1 Octalysis Certificate in…
90+ Gamification Statistics & ROI Case Studies (2026)
Gamification statistics are the measured results of adding game design to something that is not a game: the…
How I Designed My Blog’s Gamification System (And The ROI Data Behind It)
Table of Contents Points, Badges, and Leaderboards: Do They Really Work? Why I Chose the Captain Up Platform…
The Octalysis Framework: 8 Core Drives of Gamification
The Octalysis Framework is a human-focused gamification and behavioral-design model, created by Yu-kai Chou, that maps human motivation…
What Is Gamification? Definition, Meaning & Examples (2026)
Gamification is the practice of applying game-design and motivation principles — the 8 Core Drives that make games…