Octalysis Case Study: From 4K to 2 Million monthly visitors with DreamsCloud
Table of Contents About the Behavioral Designer Behind These Results Case Study: how I helped DreamsCloud dominate the…
Work with Yu-kai
The Blog
Gamification Examples
Articles on Gamification Examples — from Yu-kai Chou, creator of the Octalysis Framework.
Black Hat Gamification and the Fall of Plants vs. Zombies 2
Table of Contents Why Plants vs. Zombies 2 Failed to Engage Gamers White Hat Core Drives in Plants…
The Gamification of Business Infographic
This Gamification of Business Infographic (courtesy of ClickSoftware, now part of Salesforce) briefly captures the different gamification techniques…
5-Hour Workshop with eBay on eCommerce Gamification (Slides)
Archive note: Originally published in 2014. Keeping this post live as an archive of an early eBay workshop…
Ownership & Possession: How Stoned Can You Be? (Gamification Design)
What if you could own a giant stone at the bottom of the ocean — and use it…
Taiwan gets citizens to pick up 700,000 Cigarette Butts by Rewarding Eggs
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
How Apple Inc. Harnesses Epic Meaning & Calling to create Loyal Snobs
Epic Meaning & Calling is the most powerful (and most misunderstood) of the 8 Core Drives in the…
The 10 Best Gamified Learning Apps for Adults in 2026
This is my ranked list of the 10 best gamified learning apps in 2026: Duolingo, BitDegree, Kahoot!, Xperiencify,…
Microsoft SharePoint Gamification: How Badgeville Improved Adoption Rates
Microsoft poured over $1 billion annually into SharePoint, yet adoption remained stubbornly low. Only 40% of business users…