How Rewards kill our Creativity
How Extrinsic Motivation kills our Creativity (Below is a snippet of Gamification Book: Actionable Gamification – Beyond Points, Badges, and Leaderboards. If you like this blog post, you will LOVE the book.) Remember when I mentioned that Core Drive 3: Empowerment of Creativity & Feedback is the golden Core Drive, where people use their creativity and […]
Why our Education System is Broken explained by Intrinsic/Extrinsic Motivation Design
Intrinsic/Extrinsic Design explains why our Education System is Broken (Below is a snippet of Gamification Book: Actionable Gamification – Beyond Points, Badges, and Leaderboards. If you like this blog post, you will LOVE the book.) The negative shift from Intrinsic Motivation to Extrinsic Motivation is a big issue within our educational systems. I hold a firm […]
Motivation Traps in Reward-Based Gamification Campaigns
Motivation Traps in Reward-Based Gamification Campaigns (Below is a snippet of Gamification Book: Actionable Gamification – Beyond Points, Badges, and Leaderboards. If you like this blog post, you will LOVE the book.) Most gamification campaigns typically employ loyalty programs, badges, progress bars, and prize rewards, which focus on Left Brain Core Drives. This is because it […]
Left Brain (Extrinsic) vs Right Brain (Intrinsic) Core Drives in Gamification
(Below is a snippet of Gamification Book: Actionable Gamification – Beyond Points, Badges, and Leaderboards. If you like this blog post, you will LOVE the book.) Left Brain (Extrinsic) vs Right Brain (Intrinsic) Core Drives in Gamification A key aspect of the Octalysis Framework is the difference between *Left Brain and Right Brain Core Drives*. The […]
Lessons in Core Drive 8: Loss & Avoidance – Why don’t you take all my money?
“Why don’t you take all my money?” in Poker The same type of Core Drive 8 behavior happens frequently in psychological wagering games such as poker. Consider the following situation in which many Texas Hold’em Poker players often find themselves: At the beginning of a match, you may start off with a very strong hand, […]
When to use Black Hat Gamification Design
When to use Black Hat Gamification Design (Below is a snippet of Gamification Book: Actionable Gamification – Beyond Points, Badges, and Leaderboards. If you like this blog post, you will LOVE the book.) On the other hand, when people are doing sales or running eCommerce sites, they often don’t care about long-term engagement and motivation (though […]
Gamification, Manipulation, and Ethics
Gamification, Manipulation, and Ethics (Below is a snippet of Gamification Book: Actionable Gamification – Beyond Points, Badges, and Leaderboards. Please subscribe to the mailing list on the right to order the book when it launches. This post may be moved into a Premium Area after a certain period of time). During my conference talks, I […]
