The 8 Core Drives of Gamification #6: Scarcity & Impatience
Why do we obsessively check our phones for notifications? Why did people camp outside Apple stores for days?…
Work with Yu-kai
The Blog
Gamification Study
Articles on Gamification Study — from Yu-kai Chou, creator of the Octalysis Framework.
4 Experience Phases in Gamification – Phase 1: The Discovery Phase
(Below is a snippet of Gamification Book: Actionable Gamification – Beyond Points, Badges, and Leaderboards. If you like…
Game Design Analysis of Diablo II through Level II Octalysis
Diablo II dominated the action-RPG genre and kept millions of players grinding for years after “beating” the game.…
Gamification and Operant Conditioning: Beyond the Skinner Box [2026]
Operant conditioning is the learning principle, formalized by B.F. Skinner in the 1930s, that voluntary behavior is shaped…
Game Loops in World of Warcraft, 2 of 2
Missed Part 1 of the series? Watch Part 1 now. Not sure what a Game Loop is? Try…
Yu-kai Chou’s Gamification Workshop for Accenture (Slides)
(If you like this presentation, you’ll love my book: Actionable Gamification: Beyond Points, Badges, and Leaderboards. This book…
Learn What Kind of Games You Like To Play (Get Your Player Traits Profile)
This survey was shared by Gustavo Tondello in the Octalysis Prime Community. Do you play games? We are…
How Extrinsic Rewards Turn Off the Social Brain
Offer a friend a dollar to help you move a couch and watch their face. The same person…
Why Education Kills Curiosity: Intrinsic vs Extrinsic Motivation
A high school student finishes two years early, knows everything about Harvard and Stanford admissions, and yet has…