5 Psychology Books Every Gamification Designer Must Read
Most gamification fails because designers understand game mechanics but not game psychology. They add points and badges without…
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Gamification Study
Articles on Gamification Study — from Yu-kai Chou, creator of the Octalysis Framework.
Implicit vs Explicit Gamification: Serious Games, Advergames & Gameful Design Explained
What counts as “gamification”, and what doesn’t? If you’ve ever debated whether serious games, advergames, or gameful design…
How Games Compel You to Pay Obsessively: Anchor Juxtaposition & Dangling
Why do people spend real money on virtual items they know have no tangible value? The answer isn’t…
4 Experience Phases in Gamification – Phase 4: The Endgame
Most products obsess over getting users in the door. They pour their energy into acquisition and onboarding, then…
The 8 Core Drives of Gamification #8: Loss & Avoidance
Nobody remembers the day their Farmville crops flourished. Plenty of people still remember logging in to find them…
The 8 Core Drives of Gamification #5: Social Influence & Relatedness
Build the slickest product in your category and you can still watch users churn out within a week.…
Why Points, Badges & Leaderboards Fail: Core Drive 2 — Development & Accomplishment [Octalysis]
Development & Accomplishment is the engine behind every progress bar, badge, and leaderboard you’ve ever encountered. It’s also…
The 8 Core Drives of Gamification #6: Scarcity & Impatience
Why do we obsessively check our phones for notifications? Why did people camp outside Apple stores for days?…
4 Experience Phases in Gamification – Phase 1: The Discovery Phase
(Below is a snippet of Gamification Book: Actionable Gamification – Beyond Points, Badges, and Leaderboards. If you like…