The Great Delhi Run–How FITology used an Alternate Reality Game to Break the Ice
On their first night in Delhi, twenty senior managers sat down to dinner expecting an agenda for the…
Work with Yu-kai
The Blog
Gamification Study
Articles on Gamification Study — from Yu-kai Chou, creator of the Octalysis Framework.
Gamifying Kickstarter: Bears vs Babies Case Study
This post was written by Contributing Writer Erik van Mechelen after Octalysis community member, Ivan Lee, notified Yu-kai…
50 Persuasion Techniques from Cialdini’s “Yes!” — Mapped to Octalysis Core Drives
Editor’s note: This essay is the companion piece to the pillar guide Cialdini’s 6 Principles of Persuasion: S-Tier…
The Taiwanese Government has gamified Tax Collection since 1951!
Most governments treat tax evasion as a war. They hire investigators, audit the businesses that look suspicious, and…
Collection of all Intrinsic vs Extrinsic Motivation Blog Posts
Left Brain vs Right Brain Core Drives, and how they relate to Extrinsic vs Intrinsic Motivation There is…
Affection Held Hostage – how my love for my wife got me duped in China
Table of Contents My Affection Held Hostage Loss & Avoidance Lessons in this experience About the Creator of…
Creating Intrinsic Motivation via Octalysis Gamification
Table of Contents How to Create Intrinsic Motivation via Octalysis Gamification Intrinsic Motivation Tip 1: Making the experience…
How to Transition Between White Hat and Black Hat Gamification Without Losing Trust
You just got someone excited about your product. They feel good, empowered, like they’re part of something meaningful.…
Bad Shifts: From White Hat to Black Hat Gamification
I have watched the same drift happen in client after client. A product launches with users who actually…