Beginner’s Guide to Gamification (8 of 90): Epic Meaning & Calling

*New to Gamification? Check out my post What is Gamification & the Gamification Framework: Octalysis*

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Episode 8: Core Drive – Epic Meaning & Calling

Finally completed Episode 8. In this episode, I show footage from San Francisco, Templeton, Barcelona, Lake Tahoe, Geneva, and more!

I also show a few footages about my Epic self.

Beginner’s Guide to Gamification (7 of 90): Applying Octalysis to Waze (b)

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The is the Second Half of the Waze Gamification analysis example. Click Here if you have not seen Episode 6 (the first half of this topic), and Click here to brush up on the Gamification Framework Octalysis.

Transcribed Notes Below on The Beginner’s Guide to Gamification (7 of 90): Applying Level 1 Octalysis to Waze(a)

Continue reading Beginner’s Guide to Gamification (7 of 90): Applying Octalysis to Waze (b)

Beginner’s Guide to Gamification (6 of 90): Applying Octalysis to Waze(a)

*New to Gamification? Check out my post What is Gamification & the Gamification Framework: Octalysis*

Click here to see all videos in this Series

Gamification Analysis of Waze

Transcription Notes (I recommend you watch the video version of it. Consider this Closed Caption for the Hearing Impaired :P):

  • Hello Everyone, and welcome to the Beginner’s Guide to Gamification, Episode number 6! This is Yu-Kai Chou, and I’m excited to get the game started! 
  • Today we’re going to go through an example of Octalysis.
  • We’re going to look at the Navigation App Waze
  • Waze takes an otherwise boring GPS concept, you know, you turn left and turn right and get to your destination, and turn it into something fun and engaging.
  • They did such a good job that they have a five-star average rating from thousands and thousands of people.
  • Lets check out how they did it!
  • Here we always start off with Octalysis, with Waze in the middle. We first think about the Discovery Phase, how do people find out about the app?
  • Generally people find out about the app because they are driving and they searched for a GPS/Navigation. Their friends might say how awesome it is, or through Tech Crunch.
  • First of all, Waze has the general appeal of any GPS, which is development and accomplishment – you feel good making progress towards your destination (like a progress bar), and you feel accomplished reaching the goal in time. If you can beat traffic when doing that, it makes you feel even smarter and accomplished.
  • On the flip side of that, it obviously literally appeals to the core drive of Loss and Avoidance. You don’t want to get lost.
  • But more than that, why would someone choose Waze over other navigation apps? Continue reading Beginner’s Guide to Gamification (6 of 90): Applying Octalysis to Waze(a)

Beginner’s Guide to Gamification (5 of 90): 4 Experience Phases of a Game

*New to Gamification? Check out my post What is Gamification & the Gamification Framework: Octalysis*

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Episode 5 Gamification Notes:

  • The four Experience Phases of a game.
  • Most people treat interacting with a product as one experience.
  • The product is good, bad, easy to use, funny.
  • You can look at your product as 4 different products
  • 1st day of LinkedIn is very different from other days of linkedin
  • A good “human focused” designer needs to optimize one product to appeal to all these phases.
  • If a product attracts people at the beginning, but as time goes by becomes boring and uninspiring…
  • that’s not very useful.
  • Similarly, if a game offers an amazing experience after 20 hours of play, but before that its a grinding and boring experience…
  • that’s not very useful either.
  • Note that the 4 Phases in Octalysis is a little similar to Prof Werbatch’s theory, as I did have the honor to watch his online lectures in coursera. But I made a few changes based on my experience as a gamer.

Continue reading Beginner’s Guide to Gamification (5 of 90): 4 Experience Phases of a Game

Beginner’s Guide to Gamification (4 of 90): The Octalysis Framework

*New to Gamification? Check out my post What is Gamification & the Gamification Framework: Octalysis*

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Gamification Notes:

This is the 4th Episode out of 90 on Gamification, and it introduces my core framework: Octalysis. For those who are following my work, you’ll see a lot of repeat information, but after this episode, we’ll start diving into new content that I haven’t covered yet (there’s a reason why I set it to 90 episodes).

In this episode, we cover:

  • What Octalysis is
  • Reason behind creating Octalysis
  • Review of the 8 Core Drives in Gamification
  • Basics of Octalysis
  • Left Brain and Right Brain Octalysis
  • White Hat and Black Hat Gamification

As I’m still doing a lot of new experiments in these videos, please leave as much feedback as possible (perhaps there is a way to gamify “brutal feedback”)

By the time I finished all 90 episodes, my video editing skills will most likely surpass my Gamification skills…if that is even possible!

 

 

Beginner’s Guide to Gamification: What Is Gamification (2 of 90)

*New to Gamification? Check out my post What is Gamification & the Gamification Framework: Octalysis*

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Episode 2: What is Gamification

Here’s a quick outline of this episode:

  • Intro
  • Gamification is not new
  • Gamification is really “Human-Focused Design”
  • It remembers the “feelings” of the humans in the process
  • Some examples of Gamification
  • Since Games are the first industry to get Human-Focused Design right, we now call it Gamification
  • Gamification is not part of the gaming industry
  • A big problem in the industry is that people believe that gamification is just adding points, leader board, and badges.
  • Points, badges, and leaderboard are a result of Gamification, but they do not define it.
  • All games have game elements in them, but only a handful are fun and addicting

New Video Series: The Beginner’s Guide to Gamification (1 of 90)

*New to Gamification? Check out my post What is Gamification & the Gamification Framework: Octalysis*

Click here to see all videos in this Series

New Video Show: The Beginner’s Guide to Gamification (1 of 90)

Some friends have recommended me to make a video show on Gamification and so I decided to start a Video Guide that shares everything I know about Gamification.

This is a video series where I talk about all the aspects game mechanics and fun stuff of Gamification.It will involve 90 episodes, each lasting between 5-10 minutes.

Above is the first video, which includes:

  • Intro
  • Objectives of the Guide
  • Yu-kai’s Qualification
  • Brief intro on what is Gamification
  • Example of how Games make kids hardcore grunt workers
  • How Gamification is a booming field
  • Rules to his Keyword Collection Game and a Weight Loss plan

As you can see in the video, I made a variety of experiments to make the guide a bit more playful (and random).

Look forward to Feedback!