10,000 Hours of Play by OP Hero: Jensen Huang
Jensen Huang's NVIDIA build seen through the 10,000 Hours of Play 6-Step framework — the thirty-year game behind…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
10,000 Hours of Play by OP Hero: Viktor Frankl
Viktor Frankl through the 10,000 Hours of Play lens — the Game, Attributes, Roles, Skills, Allies, and Quests…
Protection Motivation Theory: S-Tier Behavioral Designer’s Guide
Every fear campaign you have ever seen, the cigarette pack with the diseased lung, the IT-department phishing-training video,…
10,000 Hours of Play by OP Hero: J.K. Rowling
The 6-Step build that turned a 25-year-old on a delayed train, then a single mother on welfare, into…
COM-B and the Behavior Change Wheel: S-Tier Behavioral Designer’s Guide
Every behavior-change project that fails starts the same way: the team picks an intervention before diagnosing what is…
10,000 Hours of Play by OP Hero: Serena Williams
Serena Williams's life-as-RPG run — 23 Grand Slams, the Career Golden Slam, Serena Ventures, and the Phoenix Rebirth…
10,000 Hours of Play by OP Hero: Martin Luther King Jr.
Martin Luther King Jr. as the cleanest example we have of moral leverage compounding over 13 years —…