10,000 Hours of Play by OP Hero: Albert Einstein
The Patent Office years made him. A 10,000 Hours of Play life-as-RPG profile of Albert Einstein — the…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
10,000 Hours of Play by OP Hero: Phil Knight
Phil Knight was a middling miler from Oregon who built Nike by treating his life as a 60-year…
10,000 Hours of Play by OP Hero: Kobe Bryant
Kobe Bryant's Mamba Mentality through the 10,000 Hours of Play 6-Step lens: the Game, Attributes, Roles, Skills, Allies,…
UK Reform Surge 2026: Eight Reformer Playbooks the Compact Fracture Rejects — and Three That Actually Fit
Reform UK won 1,400+ council seats and Plaid took Wales — yet UK V7=9 stability held. Eight reformer…
Inoculation Theory: S-Tier Behavioral Designer’s Guide
McGuire's Inoculation Theory: weakened counter-arguments build durable resistance to persuasion, misinformation, and brand attack. S-Tier behavioral guide.
10,000 Hours of Play by OP Hero: Hayao Miyazaki
Hayao Miyazaki picked one game young and refused to compromise the craft. An OP Hero profile through the…
Why Achievement Symbols Only Matter When They’re Earned
Most badges are decoration. The Texas A&M Corps of Cadets shows what real achievement symbols look like: scarcity,…