Health Belief Model: S-Tier Behavioral Designer’s Guide
Short answer: The Health Belief Model explains health behavior through Perceived Susceptibility, Perceived Severity, Perceived Benefits, and Perceived…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Sludge (Sunstein): S-Tier Behavioral Designer’s Guide
Sunstein's Sludge: excessive friction that blocks beneficial action. The three-cost taxonomy and the audit every Octalysis review should…
Post-Traumatic Growth: S-Tier Behavioral Designer’s Guide
Tedeschi & Calhoun's Post-Traumatic Growth — the five domains where schema rebuilding after trauma produces lasting change, plus…
Ego Depletion: S-Tier Behavioral Designer’s Guide
Baumeister's willpower-as-muscle theory failed two pre-registered replications. What survived, what replaced it, and how to design around the…
Regulatory Mode Theory: S-Tier Behavioral Designer’s Guide
Kruglanski's Regulatory Mode Theory says self-regulation runs on two engines: Locomotion (just do it) and Assessment (do the…
Rubicon Model of Action Phases: S-Tier Behavioral Designer’s Guide
In 49 BCE, a Roman general stood on a riverbank and stopped deliberating. The river was small, almost…
Temporal Self-Regulation Theory: S-Tier Behavioral Designer’s Guide
Every behavioral designer I know has watched the same disaster movie a hundred times. A user signs up…