Behavioral Design Wireframes: My Octalysis Step 5 Method
Behavioral design wireframes are where every gamification project actually wins or loses. In short: behavioral design wireframes are…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
What’s Your Edge Strength? The Talent Triangle Method
For most of my life, my Edge Strength was the thing getting me in the most trouble. In…
Goal Systems Theory: An S-Tier Behavioral Designer’s Guide
Kruglanski's Goal Systems Theory: why multifinality is the design holy grail and how equifinality, counterfinality, and goal shielding…
Action Identification Theory: An S-Tier Behavioral Designer’s Guide
There’s one decision every behavior-change designer makes within the first thirty seconds of any product flow, and almost…
Why Most Online Course Students Quit Halfway
Course completion rates sit at 5-15%. The fix is not better content – it is behavioral architecture. Here…
Control Theory by Carver & Scheier: An S-Tier Behavioral Designer’s Guide
Every product that ships a progress bar, a streak counter, a fitness tracker, a budget dashboard, or a…
HAPA / Health Action Process Approach by Ralf Schwarzer: An S-Tier Behavioral Designer’s Guide
Most behavior-change apps die at the same point. Not at the install. Not at the sign-up. At the…