Octalysis Game Techniques: Why Most Designers Use Them Wrong
Walk into almost any gamification consulting pitch and watch what happens in the first ten minutes. Someone names…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Gamification Player Segmentation: The Octalysis Map
The leaderboard motivates 15% of your users. The other 85% open the screen, see they’re ranked 4,212th, and…
WOOP / Mental Contrasting by Gabriele Oettingen: An S-Tier Behavioral Designer’s Guide
Why positive thinking alone hurts performance — and how Oettingen's four-step WOOP protocol fixes it with Octalysis-aligned design…
Self-Concordance Model by Sheldon & Elliot: An S-Tier Behavioral Designer’s Guide
Sheldon & Elliot's Self-Concordance Model explains why some goal wins feel hollow and the Octalysis design moves that…
Why Does Success Burnout Hit Right After You Win?
Success burnout is the thing nobody warns you about while you’re still chasing success. The popular story says…
Behavioral Design Parenting: The Octalysis Playbook
Most parenting advice falls into two camps. The strict camp tells you to set boundaries, enforce consequences, and…
Gamification in Education: The Octalysis Framework Guide
Why do schools turn curious kids into compliance machines? The Octalysis framework reveals 8 motivation drives that flip…