VIA Character Strengths: An S-Tier Behavioral Designer’s Guide
Implementing a rewards program is only half the battle – the most important part is getting your customer…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Locus of Control: An S-Tier Behavioral Designer’s Guide to Rotter
Two players sit at the same losing screen. One of them sighs and says: “I should have built…
Savoring: An S-Tier Behavioral Designer’s Guide to Bryant & Veroff
Most “positive psychology” advice tells you to feel more good things. Savoring is the only research program that…
Gratitude Interventions: An S-Tier Behavioral Designer’s Guide
I’ve spent over two decades watching wellness apps copy each other’s gratitude features without naming the research underneath…
Grit: An S-Tier Behavioral Designer’s Guide to Passion & Perseverance
Angela Duckworth’s Grit sold over a million copies, won her a MacArthur “genius” grant, and became the single…
Relational Models Theory: An S-Tier Behavioral Designer’s Guide
Watch a friend pull out a calculator at the end of a dinner to split the bill down…
The Investment Model of Commitment: An S-Tier Behavioral Designer’s Guide
Short answer: The Investment Model of Commitment is Caryl Rusbult’s 1980 extension of Interdependence Theory. It models commitment…