PERMA Model: An S-Tier Behavioral Designer’s Guide
Short answer: The PERMA Model is Martin Seligman’s 2011 decomposition of flourishing into five elements: Positive Emotion, Engagement,…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Self-Discrepancy Theory: Actual, Ideal, Ought Self Explained
Short answer: Self-Discrepancy Theory is E. Tory Higgins’s 1987 framework that splits the self into Actual, Ideal, and…
Learned Optimism: An S-Tier Behavioral Designer’s Guide
In 1985, Metropolitan Life had a problem the entire insurance industry had: half of every new sales hire…
Self-Perception Theory: An S-Tier Behavioral Designer’s Guide
In 1967, Daryl Bem walked into the cognitive dissonance literature and proposed that the entire towering edifice that…
Overjustification Effect: An S-Tier Behavioral Designer’s Guide
Short answer: The Overjustification Effect is the drop in how much people freely do an activity they already…
Reactance Theory: An S-Tier Behavioral Designer’s Guide
Short answer: Reactance Theory, developed by Jack Brehm in 1966, says that when people feel a freedom is…
Self-Affirmation Theory: An S-Tier Behavioral Designer’s Guide
The single most decorated finding in social psychology of the last twenty years was a 15-minute writing exercise…