Nationcraft Analysis: Malaysia Reformasi Trap 2026
A Nationcraft diagnosis of Malaysia's 18 variables and the Reformasi Coalition Trap: why the reformer must shield the…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
10,000 Hours of Play by OP Hero: Mustafa Kemal Atatürk
Mustafa Kemal Atatürk saved an empire at Gallipoli, then replaced it with a republic. His OP Hero run…
How to Actually Learn Gamification in 2026: An S-Tier Designer’s Honest Comparison
Honest sequence for learning gamification in 2026: free foundations, one canonical book, one deep applied platform, and a…
10,000 Hours of Play by OP Hero: Friedrich Nietzsche
Friedrich Nietzsche won a professorship at 24, then wrote his greatest work broke and unread. His 6-Step OP…
Nationcraft Analysis: Ecuador Emergency Trap 2026
A Nationcraft diagnosis of Ecuador 2026: the Emergency Ratchet Trap, where strong authority hollows the institutions needed to…
10,000 Hours of Play by OP Hero: Jack Ma
Rejected from ~30 jobs and twice failed by the college exam, Jack Ma built Alibaba anyway. His 10,000…
Gestalt Principles: An S-Tier Behavioral Designer’s Guide
Look at the screen you are reading this on. Before you registered a single word, your visual system…
10,000 Hours of Play by OP Hero: Miles Davis
Miles Davis reinvented jazz four times by retiring every sound he perfected. His life through the 10,000 Hours…
10,000 Hours of Play by OP Hero: Susan B. Anthony
Susan B. Anthony spent six decades turning abstract equality into constitutional law. Her 10,000 Hours of Play character…