Blog · Motivation & Behavioral Design Work with Yu-kai

The Blog

Ideas on motivation, behavior & design.

Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.

Chou Musings·3 min

Just a Good Deed

This morning, around 1:00AM, I was getting gas on gayley, and a homeless guy approached me seeking for…

Yu-kai Chou
Chou Musings·1 min

Chinese Accounting Firm Names

Table of Contents Accounting Firm Names About the Author Related Reading Author Credibility: Yu-kai Chou Yu-kai Chou created…

Yu-kai Chou