The Art of Being Bad but Good Enough
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Stress of a Startup CEO
[Editor’s Note: This post originally featured a Viddler video that is no longer available due to the platform’s…
The ROI of Social Media
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Market to Win, not to Not Lose
[Editor’s Note: This post originally featured a Viddler video that is no longer available due to the platform’s…
Experience vs. Drive: Which Actually Wins (and Why I Was Right at 22)
I wrote the original version of this post in 2009, the year I turned twenty-three, after a long…
Personal Update + Don’t Market to Youth. BE Youth.
[Editor’s Note: This post originally featured a Viddler video that is no longer available due to the platform’s…
Compete.com Traffic vs Actual Traffic
In the social media sphere, most people use Compete.com as a nice standard to evaluate the popularity of…
Invited to become a Keynote Speaker at USC for the ITASA West Coast Conference 2009
The ITASA West Coast Conference is a yearly event that gathers hundreds of students from all the Taiwanese…
Thank You Reader Love!
So during the past couple of weeks, I have been getting quite a few awesome responses from my…