Won first place at the TWiST – LA event and chatted with the Influential Jason Calacanis
Last week I went to Los Angeles and did a pitch at the TWiST – LA event. I…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
A New Metrics Era: Social Media and Qualitative Traffic
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Persistence: Failing your way to success
Most people assume success comes from talent, intelligence, or being in the right place at the right time.…
Social Media Marketing Interview with CrowdBooster
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Protected: Harvard BR Article on MMORPG Developing Real World Leaders
There is no excerpt because this is a protected post.
Don’t be afraid to Ask
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
How to Deal with Bashers: 11 Tips to Turn Haters into Supporters
Someone publicly tears your work apart. Commenters pile on. Forum threads pop up devoted to bashing you. What…
Social Media ROI Statistics: Verified Benchmarks from 2009 to 2025
Most marketers can tell you social media “works” — but when the CFO asks for hard numbers, vague…
Lifestyle Gamification: Having a Strong Core is your most Valuable Asset
Most people spend their entire lives trying to fit in, adjusting who they are for every new room,…