Blog · Motivation & Behavioral Design Work with Yu-kai

The Blog

Ideas on motivation, behavior & design.

Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.

Marketing Gamification·4 min

A Revenue Model for Twitter

So in the past couple months, I have realized that I am fully capable of being completely addicted…

Yu-kai Chou
Chou Musings·6 min

Octalysis for Business Strategy

Table of Contents   Note: this is a side-post that utilizes the Octalysis framework to analyze a business. Click…

Yu-kai Chou
Chou Musings·15 min

Why do Asian Kids Study Like Crazy

Recent years, there have been many protesters on campus looking for diversity; as UCLA is University of Caucasians…

Yu-kai Chou