Intro to the Battleplan Spreadsheet within Octalysis Design
What separates a brilliant gamification brainstorm from a shipped product that actually changes behavior? The answer lives in…
Work with Yu-kai
The Blog
Chou Musings
Articles on Chou Musings — from Yu-kai Chou, creator of the Octalysis Framework.
I “fled” to Taiwan right before the California lockdown
In March 2020, as the world braced for impact, our family had to make a sudden, drastic choice.…
Policy Summary of Andrew Yang – USA Presidential Candidate 2020
Running America on Math and Logic? 1. His UBI replaces all welfare programs 2. VAT funding plan 3.…
The government should pay entrepreneurs salaries to save the economy (Trickle Up Stimulus Optimization)
A 2009 Crisis-Era Proposal That Predicted Andrew Yang’s UBI Note: this is a blog post I originally wrote…
Why I Saw Tesla as a Startup-Style Angel Bet in 2018
(Note: this is a blogpost I wrote in 2018. Since then, TSLA has risen dramatically after multiple stock…
Yu-kai Chou comments on 1st Trump-Clinton Presidential Debate (Abridged)
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Persuasive Tactics in the 2016 Clinton-Trump Debate (A Behavioral-Design Lens)
The first 2016 US presidential debate pulled an audience of roughly 84 million live viewers, the largest in…
How More Organizations Are Playing At Work
In 2013, Adam Penenberg published Play at Work: How Games Inspire Breakthrough Thinking, and the book became one…
Interview with Gabe Zichermann in the Gamification Revolution
What happens when two of the earliest pioneers in gamification sit down for an unscripted conversation? You get…