How to Build a Customer Loyalty Program That Actually Works [4 Strategies]
Most loyalty programs fail. The average consumer belongs to 19 reward programs but actively uses fewer than half…
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Chou Musings
Articles on Chou Musings — from Yu-kai Chou, creator of the Octalysis Framework.
How the Lean Startup Could Kill Your Company (A Behavioral Design Perspective)
A behavioral-design critique of Lean Startup, explaining how repeated MVP failure and over-pivoting can quietly demoralize founders and…
Does Being Polite to ChatGPT Yield Better Answers? Prompt Engineering Techniques
Short answer: It depends on the task. In hands-on experiments, a polite prompt produced more ideas and a…
10K HP Step 5: Build Your Alliance (Network)
Now that we have determined the Game we are playing, what our Stats and Roles are, and the…
$50 Charge with Chou Force International
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Using Gamification to improve the Church
The Octalysis Framework in Gamification Design is all about making important but mundane activities more engaging. There is…
30 Reasons to Join Octalysis Prime (Comprehensive Gamification Education Platform)
As you might know, Octalysis Prime is my most important project to share with the world my most…
I “fled” to Taiwan right before the California lockdown
In March 2020, as the world braced for impact, our family had to make a sudden, drastic choice.…
Policy Summary of Andrew Yang – USA Presidential Candidate 2020
Running America on Math and Logic? 1. His UBI replaces all welfare programs 2. VAT funding plan 3.…