RewardMe Infographic Friday: How Hot Is Fast Casual Dining?
In 2012, my startup RewardMe ran a series called Infographic Friday, where we shared the most interesting data…
Work with Yu-kai
The Blog
Chou Musings
Articles on Chou Musings — from Yu-kai Chou, creator of the Octalysis Framework.
2011 Review for RewardMe — the Year of Foundation
2011 finally ended. It went by faster and slower than I expected. This is the full story of…
How to Build a Customer Loyalty Program That Actually Works [4 Strategies]
Most loyalty programs fail. The average consumer belongs to 19 reward programs but actively uses fewer than half…
How the Lean Startup Could Kill Your Company (A Behavioral Design Perspective)
A behavioral-design critique of Lean Startup, explaining how repeated MVP failure and over-pivoting can quietly demoralize founders and…
10K HP Step 5: Build Your Alliance (Network)
Now that we have determined the Game we are playing, what our Stats and Roles are, and the…
$50 Charge with Chou Force International
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Using Gamification to improve the Church
The Octalysis Framework in Gamification Design is all about making important but mundane activities more engaging. There is…
Intro to the Battleplan Spreadsheet within Octalysis Design
What separates a brilliant gamification brainstorm from a shipped product that actually changes behavior? The answer lives in…
I “fled” to Taiwan right before the California lockdown
In March 2020, as the world braced for impact, our family had to make a sudden, drastic choice.…