How Ticketmaster personalizes your event-purchasing experience
Have you ever purchased a ticket for an event and thought, “how many people do I know who…
Work with Yu-kai
The Blog
Chou Musings
Articles on Chou Musings — from Yu-kai Chou, creator of the Octalysis Framework.
Effective local marketing strategies for your business
Whether you are a large corporation or a small mom and pops business, local marketing plays an important…
Restaurant Advice: How Much Should You Price Your Menu Items?
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Feeling Lucky? The $100 Million Button Google Refused to Remove
See why Google kept the I’m Feeling Lucky button, and how curiosity-driven design helped make search feel playful,…
FastCasual.com Webinar: How To Use BIG DATA to Influence Behavior
Editor’s Note (2026): The ReadyTalk webinar platform has since been acquired and the original playback link may no…
Scarcity & Unpredictability: How Woot! Turned Midnight Refresh Addicts into Loyal Customers
See how Woot combined scarcity, unpredictability, and community behavior to turn one-deal-a-day shopping into a repeatable motivational loop.
Why Your Loyalty Program Isn’t Working
If you’ve been using a CRM-based loyalty program or a punch card to build customer loyalty, you might…
What I Love About Dining Out
Dining out is about far more than the food. It’s about how an environment makes you feel. The…
Video Interview: Local marketing with Carmen Sognonvi
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…