RewardMe Infographic Friday: What Happens To Loyalty Program Points?
When it comes to the loyalty program points that consumers earn, spending them seems just as hard as…
Work with Yu-kai
The Blog
Chou Musings
Articles on Chou Musings — from Yu-kai Chou, creator of the Octalysis Framework.
The Beginners Guide To Understanding and Setting Up Google Maps Search
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
How Ticketmaster personalizes your event-purchasing experience
Have you ever purchased a ticket for an event and thought, “how many people do I know who…
Effective local marketing strategies for your business
Whether you are a large corporation or a small mom and pops business, local marketing plays an important…
Restaurant Advice: How Much Should You Price Your Menu Items?
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Feeling Lucky? The $100 Million Button Google Refused to Remove
See why Google kept the I’m Feeling Lucky button, and how curiosity-driven design helped make search feel playful,…
FastCasual.com Webinar: How To Use BIG DATA to Influence Behavior
Editor’s Note (2026): The ReadyTalk webinar platform has since been acquired and the original playback link may no…
How to find the right person to lead your digital marketing efforts
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
The Nodal Stimulus Model: A Blueprint for Sustainable Economic Recovery
In times of economic crisis, governments often turn to traditional stimulus strategies, such as corporate bailouts or direct…