Infographic: Facebook EdgeRank and Why You Should Know About It
Editor’s Note (2026): Facebook deprecated EdgeRank in 2011, replacing it with a machine-learning-based News Feed algorithm. The core…
Work with Yu-kai
The Blog
Chou Musings
Articles on Chou Musings — from Yu-kai Chou, creator of the Octalysis Framework.
Suspense as Marketing: How Adobe and Blendtec Used Core Drive 7 to Build Empires
See how Adobe and Blendtec used Core Drive 7, suspense, and curiosity to turn simple marketing into memorable…
Chou’s Talk at the Stanford US-Asian Technology Management Center
In April 2011, I gave a talk at Stanford University’s US-Asian Technology Management Center on what it takes…
Leveraging Customer Touchpoints to Increase Sales
A touchpoint is a point of contact between a customer and your product, service, or brand. Whether before,…
4 Lessons From The FastCasual.com 2012 Top 100 Movers and Shakers List
⚡ Speed Run Notes Industry list rankings are a snapshot; the list that matters is the delta year-over-year.…
RewardMe Infographic Friday: How Hot Is Fast Casual Dining?
In 2012, my startup RewardMe ran a series called Infographic Friday, where we shared the most interesting data…
2011 Review for RewardMe — the Year of Foundation
2011 finally ended. It went by faster and slower than I expected. This is the full story of…
Learn from an Octalysis Prime Member who made $33M
Ramping up Partnerships for Joint Success on our Earth Server ⚡ Speed Run Notes A single case study…
I Got Scammed on Twitter — And Twitter Won’t Let Me Report It
I debated for a long time whether I should write this blogpost. Because as a reputable known person,…