Scarcity & Unpredictability: How Woot! Turned Midnight Refresh Addicts into Loyal Customers
See how Woot combined scarcity, unpredictability, and community behavior to turn one-deal-a-day shopping into a repeatable motivational loop.
Work with Yu-kai
The Blog
Chou Musings
Articles on Chou Musings — from Yu-kai Chou, creator of the Octalysis Framework.
Why Your Loyalty Program Isn’t Working
If you’ve been using a CRM-based loyalty program or a punch card to build customer loyalty, you might…
Infographic: Facebook EdgeRank and Why You Should Know About It
Editor’s Note (2026): Facebook deprecated EdgeRank in 2011, replacing it with a machine-learning-based News Feed algorithm. The core…
Suspense as Marketing: How Adobe and Blendtec Used Core Drive 7 to Build Empires
See how Adobe and Blendtec used Core Drive 7, suspense, and curiosity to turn simple marketing into memorable…
Chou’s Talk at the Stanford US-Asian Technology Management Center
In April 2011, I gave a talk at Stanford University’s US-Asian Technology Management Center on what it takes…
Leveraging Customer Touchpoints to Increase Sales
A touchpoint is a point of contact between a customer and your product, service, or brand. Whether before,…
4 Lessons From The FastCasual.com 2012 Top 100 Movers and Shakers List
⚡ Speed Run Notes Industry list rankings are a snapshot; the list that matters is the delta year-over-year.…
30 Reasons to Join Octalysis Prime (Comprehensive Gamification Education Platform)
As you might know, Octalysis Prime is my most important project to share with the world my most…
Learn from an Octalysis Prime Member who made $33M
Ramping up Partnerships for Joint Success on our Earth Server ⚡ Speed Run Notes A single case study…