If you walk into a McDonalds and ask for a number 2, you will be asked by the cashier if you would like to upgrade your meal by making it a medium or a large. While at first this may seem like just another up-selling opportunity, in-fact also a form of product recommendation. For example, when ordering a Big Kids Meal, the cashier won’t ask if you want to upgrade. It doesn’t make sense based on your purchase.
Today, most restaurants and QSR’s practice product recommendations in one form or another, but thanks to the technology and advance market research, targeting consumers with ‘smart’ recommendations is leading to an increase in profitability and brand awareness.
Here are 10 best practices to help integrate and manage product recommendations for your restaurant or business.
1. Smart Visual Placement
To an extent, consumers are attention-deficit in the sense that they are bombarded with hundreds of messages every where that they go that they learn to block out irrelevant noise. Restaurants should focus on showing product recommendations and visuals that influence customer buying behavior near and or with conversion points. Integrating a visual that shows the product of the month near the point of sale or a special deals window sticker in the drive-through lane would be great examples of this. Continue reading Food Recommendations: How To Boost Your Customers Buying