How Target Predicts Pregnancy From Shopping Data (Big Data Case Study)
Imagine this: in the past month, a woman named Susan — 20-something, shops at Target, buys a large…
Work with Yu-kai
The Blog
Chou Musings
Articles on Chou Musings — from Yu-kai Chou, creator of the Octalysis Framework.
Ian Bogost the Troll: How I got bashed in the face on Twitter
Below is a weird and unexpected conversation I had on Twitter. I’ve dealt with Anonymous bashers before (even…
Yu-kai Chou made Top 40 on the List of Gamification Gurus
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Infographic: Loyalty Program Comparison
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
If Yelp is bad for business, why should local businesses use it?
There are many articles online about why Yelp sucks: Yelp ads leave bad impressions for small businesses Yelp…
Hassle Free Steps On How To Setup Pinterest For Your Business
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
How Will Your Franchise Restaurants Compete Against Competition?
Table of Contents About the Author Knowing Is Half the Battle Strategic Partnerships & Worldwide Growth Related Reading…
What A 3X Increase in Check-in Services Means for Your Business
Pew Research Center just released a report on American adults and their use of mobile and social location-based…
How To Choose The Right 3rd Party Product For Your Franchise
There’s no question about it: there is so much new technology out there that one can get completely…