How to use Twitter Clients for more effective and consistent Tweeting
Editor’s Note (2026): This post was written in 2012, when Twitter was still Twitter and TweetDeck was a…
Work with Yu-kai
The Blog
Chou Musings
Articles on Chou Musings — from Yu-kai Chou, creator of the Octalysis Framework.
4 Common Social Media Mistakes Businesses Make
I have watched small businesses jump into social media the same way some people learn to swim: tossed…
Top 4 Reasons Why Retailers Should Use Social Media
Traditional marketing for retailers involved print ads in magazines and newspaper spreads, television ad spots, billboards, and signage…
Podcast: Marcus Sheridan and content marketing for local businesses
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Infographic: The Evolution of Loyalty Programs
Loyalty programs have come a long way. From the Betty Crocker points to Mooyah’s Cardless Loyalty Solution, the…
10 Common Social Media Questions from Small Business Owners, Part 1
For a small business owner, knowing the ins-and-outs of social media can be an overwhelming task. Especially if…
Why Didn’t Anybody Tell Me?
Your best customers routinely go to your restaurant chains because it’s part of what they do. They like…
Mobile Marketing: The Good, The Bad, and The Ugly
The growth in smartphone usage is phenomenal – there are more than 200 million smart phones in the…
4 Types of Franchisees and How to Motivate Them To Do Better
You can provide a better POS system, add a loyalty program, add a new coat of paint to…