Mobile Marketing: The Good, The Bad, and The Ugly
The growth in smartphone usage is phenomenal – there are more than 200 million smart phones in the…
Work with Yu-kai
The Blog
Chou Musings
Articles on Chou Musings — from Yu-kai Chou, creator of the Octalysis Framework.
4 Types of Franchisees and How to Motivate Them To Do Better
You can provide a better POS system, add a loyalty program, add a new coat of paint to…
RewardMe Wins First Place at the AlwaysOn OnMobile Startup Competition!
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Guests, Not Customers
I recently came back from a conference, the Franchise Consumer Marketing Conference, and at the conference listened to…
The Loyalty Industry: A 2011 Analysis with 2026 Hindsight
In 2011, I was running a loyalty-and-rewards startup called RewardMe (originally wig.com), and the loyalty industry looked like…
Why the POS Industry Will Always Be Fragmented (And What It Teaches About Switching Costs)
Why do chain restaurants still run four different payment systems across nine locations? The answer reveals something deeper…
What Businesses Need To Know About Groupon and Groupon-Clones
Groupon, the nearly $15 billion behemoth of daily deal websites, is one of the hottest internet companies today.…
4 ways get more customers to join your rewards program
Implementing a rewards program is only half the battle – the most important part is getting your customer…
The Best Way to Attract New Customers
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…