4 ways get more customers to join your rewards program
Implementing a rewards program is only half the battle – the most important part is getting your customer…
Work with Yu-kai
The Blog
Chou Musings
Articles on Chou Musings — from Yu-kai Chou, creator of the Octalysis Framework.
The Best Way to Attract New Customers
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
The Check-in Phenomenon
From Foursquare and Gowalla to Facebook and Google Places, “checking-in” is becoming second nature to millions of people…
How restaurants attract and keep loyal customers
How much time and money do you spend attracting new customers? How many coupons, discounts, promotions, and deals…
The RewardMe Loyalty Program becomes mainstream in the SF Bay Area
When I was building RewardMe, my mobile loyalty platform for restaurants, I had no idea I was laying…
Protected: Harvard BR Article on MMORPG Developing Real World Leaders
There is no excerpt because this is a protected post.
Video blogging: building rapport with the camera
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Seesmic vs TweetDeck: Why the Better-Designed Twitter Client Won
About Yu-kai Chou: Human-Systems Architect Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years…
How English being my 2nd language saved me from Facebook Scam
[Editor’s Note: The original video for this post used a Flash-based player that is no longer supported by…