The Earned Lunch: Fixed Action Rewards — Technique for Long-term Motivation
⚡ Speed Run Notes Variable rewards win in the short term; fixed rewards win in the long term.…
Work with Yu-kai
The Blog
Gamification Analysis
Articles on Gamification Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
Applying Evil Egg Design to create urgent action
What if doing nothing was the worst decision your player could make? That’s the essence of Evil Egg…
The Spinning Wheel: A Comprehensive Guide to Boosting User Engagement
You know that moment when you’re watching the wheel spin, your eyes locked on the prize you want,…
Squid Game Gamification Analysis: All 8 Core Drives Decoded [Octalysis]
What makes a TV show so psychologically gripping that 142 million households binge it in 28 days? Squid…
Human-Focused Design: The Better Term for Gamification
This is an excerpt from the second part of the introduction of Actionable Gamification: Beyond Points, Badges, and…
Monday’s Mini – Can We Feel Related to NPCs? 2/2
In our exclusive Slack community for Premium Primers, we offer the weekly Monday’s Mini Challenge. The best way…
Monday’s Mini – Can We Feel Related to NPCs? 1/2
In our exclusive Slack community for Premium Primers, we offer the weekly Monday’s Mini Challenge. The best way…
How to Build Game Loops, Part 1 of 4
Every game you’ve ever been hooked on — from Tetris to World of Warcraft — runs on the…
Inbox Gambling: Why People (Not You, of Course) Really Live in Their Inbox
Table of Contents Inbox Gambling The Meta Mystery Box Other Core Drives Related Reading About the Creator of…