Why Labubu Blindboxes Are So Popular: An Octalysis Behavioral Design Analysis
Why Labubu blindboxes work so well, from surprise and scarcity to social proof, identity, and collectible culture through…
Work with Yu-kai
The Blog
Gamification Analysis
Articles on Gamification Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
Transform Your To-Do List into a Task Management Game with Octalysis
Turn a plain to-do list into a task game using Octalysis, with practical ways to apply the 8…
The $1.06 Billion Octalysis Gamification Case Study
A sourced breakdown of the Caixa and Funifier case, what the public numbers actually show, and which Core…
Implicit vs Explicit Gamification: When to Use Each (With Examples)
Learn the difference between implicit and explicit gamification, when to use each, and how progress design changes engagement…
10 Best Gamified Fitness Apps (Ranked 2026)
A behavioral-design breakdown of 10 fitness apps, from Strava to WHOOP, and what their game loops teach us…
High-Five vs Crowning: Match Your Emotional Reward to the Achievement [GT #17 & #18]
Every gamification system has Win-States, the moments when users complete a Desired Action and receive feedback. But most…
The Earned Lunch: Fixed Action Rewards — Technique for Long-term Motivation
⚡ Speed Run Notes Variable rewards win in the short term; fixed rewards win in the long term.…
Design Ripples: The Daily Quest List on Octalysis Prime
This post is about how a small design decision to help new and Onboarding members created ripples for…
Badges in Gameful Design: How users perceive them and how are they motivational
This is a guest post by Gustavo Tondello, Gamification Research and Consultant, who was creating a new type…