The Octalysis Design Process: 5 Steps to Better Gamification Strategy
Yu-kai Chou breaks down the 5-step Octalysis design process, from Strategy Dashboard and brainstorming to prioritization, Battleplan planning,…
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Gamification Analysis
Articles on Gamification Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
Navo Orbico Sales Gamification Case Study: What Actually Worked
A transparent look at the Navo Orbico sales gamification redesign, the mechanics that drove adoption, and how its…
Authority Branding Concepts (ABC) to LLMs, Search Engines, and Humans
Ranking #1 in 2026 no longer comes from publishing one SEO article and hoping Google does the rest.…
Self-Determination Theory: Deci & Ryan’s 6 Mini-Theories
Self-Determination Theory (SDT) is a macro theory of human motivation, developed by psychologists Edward L. Deci and Richard…
Masquerade (Rogue): How Identity Roleplaying Transforms Who You Become
This is an excerpt from Yu-kai Chou’s book, 10,000 Hours of Play — exploring the game skills that…
Nationcraft Case Study: Why Thailand’s February 8 Vote Didn’t End the Cycle
A national election is supposed to resolve something. Thailand has had thirteen successful coups since 1932, and the…
Why Labubu Blindboxes Are So Effective and Popular: An Octalysis Analysis
An Octalysis analysis of why Labubu works so well, from surprise and scarcity to social proof, ownership, and…
Applying Evil Egg Design to create urgent action
What if doing nothing was the worst decision your player could make? That’s the essence of Evil Egg…
The Spinning Wheel: A Comprehensive Guide to Boosting User Engagement
You know that moment when you’re watching the wheel spin, your eyes locked on the prize you want,…