Applying Evil Egg Design to create urgent action
What if doing nothing was the worst decision your player could make? That’s the essence of Evil Egg…
Work with Yu-kai
The Blog
Gamification Analysis
Articles on Gamification Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
The Spinning Wheel: A Comprehensive Guide to Boosting User Engagement
You know that moment when you’re watching the wheel spin, your eyes locked on the prize you want,…
Squid Game Gamification Analysis: All 8 Core Drives Decoded [Octalysis]
What makes a TV show so psychologically gripping that 142 million households binge it in 28 days? Squid…
Human-Focused Design: The Better Term for Gamification
This is an excerpt from the second part of the introduction of Actionable Gamification: Beyond Points, Badges, and…
Monday’s Mini – Can We Feel Related to NPCs? 2/2
In our exclusive Slack community for Premium Primers, we offer the weekly Monday’s Mini Challenge. The best way…
Monday’s Mini – Can We Feel Related to NPCs? 1/2
In our exclusive Slack community for Premium Primers, we offer the weekly Monday’s Mini Challenge. The best way…
OP Member Video: Animal Crossing Analysis
Gamification Analysis of Animal Crossing One of my Octalysis Prime Members Zaurbek Tsorojev made this instructional video on…
Inbox Gambling: Why People (Not You, of Course) Really Live in Their Inbox
Table of Contents Inbox Gambling The Meta Mystery Box Other Core Drives Related Reading About the Creator of…
Why Anti Core Drives Often Derail Progress on Your Goals
In Octalysis Prime, we often get member questions during our weekly Town Halls. While we can’t share all…