Net Promoter Score: An S-Tier Behavioral Designer’s Guide
You have answered this survey. Everyone has. A screen slides up after a checkout, a support chat, or…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
10,000 Hours of Play by OP Hero: Simón Bolívar
How Simón Bolívar liberated six nations through audacity, vision, and allies — and the 6-Step build you can…
Confirmation Bias: An S-Tier Behavioral Designer’s Guide
Here are three numbers: 2, 4, 6. They obey a simple rule I have in mind. Your job…
Nationcraft Analysis: Nigeria Reform Dividend 2026
Nigeria's orthodox reforms win on the IMF dashboard while 63% fall into poverty. A Nationcraft V-vector read of…
Design Thinking: An S-Tier Behavioral Designer’s Guide
In 2006, a designer named Doug Dietz walked into a hospital to watch a child use the MRI…
Nationcraft Analysis: Japan Long-Horizon Trap 2026
Japan in 2026: the corpus's longest planning horizon (V4=10) trapped by its lowest adaptability (V5=3) — why a…
10,000 Hours of Play by OP Hero: Alexander Fleming
How Alexander Fleming, the man who discovered penicillin, turned world-class observation and honest self-knowledge into the first antibiotic…
10,000 Hours of Play by OP Hero: Aretha Franklin
Aretha Franklin's life decoded through the 10,000 Hours of Play 6-Step framework: the Game, Attributes, Skills, and comeback…
Nationcraft Analysis: Madagascar Refoundation Trap 2026
Madagascar refounds its republic after every crisis and stays poor. A Nationcraft read of the 2025 Gen Z…