Post-GLP-1 Motivation Design: The 2026 Reset
GLP-1 drugs rewired half the assumptions built into fitness, diet, and behavior-change products. What Octalysis-informed motivation design looks…
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Gamification Analysis
Articles on Gamification Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
Epic Meaning and Calling: The Definitive Guide
Core Drive 1 explained by Octalysis creator Yu-kai Chou. Anatomy, game techniques, 2026 case studies, ethical failure modes,…
Management by Objectives: An S-Tier Behavioral Designer’s Guide
Walk into almost any company on the planet and you will find some version of the same ritual.…
AI and Employee Motivation: Why the AI-Fluent Quit First
AI and employee motivation are colliding: your most AI-fluent people score highest on engagement and highest on intent…
Six Thinking Hats: An S-Tier Behavioral Designer’s Guide
Most meetings are a fight nobody admits is a fight. Someone floats an idea, someone else finds the…
Kano Model: An S-Tier Behavioral Designer’s Guide
Add a feature and nobody says thank you. Remove it and the whole account churns. Every product team…
No, I Didn’t Design Ukraine’s Drone Warfare Game. Here’s Why It Works Anyway.
Ukraine's Army of Drones e-points system gamifies war: points for verified strikes, spent on drone upgrades. Yu-kai Chou…
Design Thinking: An S-Tier Behavioral Designer’s Guide
Short answer: Design Thinking is a five-stage problem-solving process that starts with the people affected rather than with…
Default Effect: An S-Tier Behavioral Designer’s Guide
Here is a fact that should bother every designer, every policymaker, and every product manager who believes people…