In my centerpiece Octalysis Framework post, I demonstrate how Richard Bartle’s 4 Player Types are incorporated within a Level 3 Octalysis framework by considering which Core Drives are pushing different types of people through the 4 Experiences Phases. What was not made clear is that I used Richard Bartle’s 4 Player Types as a demonstration; other player personas can be … Continue reading MindTime: A Player Type Framework
This Gamification of Business Infographic (courtesy of ClickSoftware) briefly captures the different gamification techniques and mechanics that have been applied over the past 4 decades. It also showcases how gamification is being utilized in some of the largest companies. Can you identify which core drives were being successfully implemented in this timeline?
The King of eCommerce Gamification When people ask me, “What’s a good eCommerce Gamification example?” They often get surprised when I tell them “eBay.” (Woot.com is another great example with a very high value for 2 of the 8 Core Drives in Octalysis – guess which ones?). If you were to think of creating an … Continue reading 5-Hour Workshop with eBay on eCommerce Gamification (Slides)
(Below is a manuscript snippet of my book, Actionable Gamification: Beyond Points, Badges, and Leaderboards. Please subscribe to the mailing list on the right to order the book when it launches. This post may be moved into a Premium Area after a certain period of time). The Mysterious Nature of Core Drive 4: Ownership & Possession A fascinating example … Continue reading Ownership & Possession: How Stoned Can You Be? (Gamification Design)
Gamification with Extrinsic Rewards Taking a Quick Win A city in Taiwan, Gukeng with population of 30,000, decided to reward its citizens a soy sauce hard-boiled egg for every 100 cigarette butt they brought in. Even though the value of a boiled-egg was not great, it massively moved the citizens of Gukeng to collect cigarette butts … Continue reading Taiwan gets citizens to pick up 700,000 Cigarette Butts by Rewarding Eggs
Want to sign-up for this weekend’s 3-Day (Online) Gamification Workshop on Octalysis? You won’t regret it! My 3-day online progressive workshop on Octalysis Gamification for Asian/Australian timezones start this weekend! From now until Friday, you can get 10% off of your Day 1 and Day 2 ticket by entering TierVIIEarlyBird in the Enter Promotional Code box. Important to … Continue reading Last chance! This weekend: A 3-Day Octalysis Gamification Workshop Online!
(Below is a manuscript snippet of my book, Actionable Gamification: Beyond Points, Badges, and Leaderboards. Please subscribe to the mailing list on the right to order the book when it launches. This post may be moved into a Premium Area after a certain period of time). Newton’s Pride is Not Just a Fruit. It’s Got Gravity. Epic Meaning & … Continue reading How Apple Inc. Harnesses Epic Meaning & Calling to create Loyal Snobs
