Marco Segatto Analyzes Fitbit, Nike+, and Zombies, Run! using the Octalysis Tool

Using the Octalysis Toolhttps://yukaichou.com/octalysis-tool/— is a fantastic way to practice using Octalysis and putting your design mind to the test with gamification examples found in the wild! Thank you to Marco Segatto for applying his gamification knowledge to Fitbit, Nike+, and Zombies Run! as part of his larger research. Try using the tool yourself, here!

Fitbit

 

Nike+

 

Zombies, Run!

Mattia’s Habitica Design Challenge Entry

In early 2017, The Octalysis Group ran a design challenge based on improving Habitica. Here is Mattia’s excellent entry.

Have a look at these slides!

There are more design challenges happening now! Check out the Food Heroes Design Challenge right now, and win a trip to Shang’hai or to San Francisco to meet Yu-kai Chou.

Adventures @ FITology | #5 – The Game of Families | Alternate Reality Game

This continuing series is contributed by Saamir Gupta, who is a member of the OctalysisPrime community.

Family members are the first friends that we make, our first social interaction with the world. And family is not just the parents and siblings but grandparents both maternal and paternal and their brothers and sisters and their families. In Eastern Civilizations, for a long time, we have had the culture of living together in what we called the joint families. Now, thanks to the rapidly evolving technologies that are bringing the world closer, people prefer nuclear families. But most of us do relish those special times we get to meet our extended family members – be it on special occasions or casual encounters.

Because compassion and empathy are true drivers of happiness, and we naturally have very strong compassion and empathy towards our family members, it was a sweet spot for us to place our health and wellness game.

The objective – as always – make individuals aware about their health and wellness journey and help them make substantial progress. Disguise – fun game with extended family members living nearby or far off.

Continue reading Adventures @ FITology | #5 – The Game of Families | Alternate Reality Game

Laurel & Wolf — Product Friction

This post is by Ali Shadle. Product Friction is any obstacle that prevents a user from getting real, tangible value from a product. Learn the secrets to building the path of least resistance from popular web applications!

Understanding where products make me feel uncomfortable

Ali Shadle has created a way to teardown the user experience and offer solutions. Using a human-focused design mindset, Ali reacted and created actionable solutions to Laurel and Wolf’s homepage, funnel, and checkout.

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How FITology Used Running to Create an Alternate Reality Adventure

How can you engage your employees to a common Corporate Social Responsibility cause – in a fun and healthy fashion? Here’s how FITology created an alternate reality game to help an organization raise funds for charitable cause.

Running is the new craze

Running is the new craze today. Nearly every 35 – 45 year old white collar employee who wants to get started on her / his fitness journey starts by running. In most of the metropolitan cities around the world short and long runs are organized every fortnight or month. There are communities, organizations and associations which run together. Raising money for charitable causes via long-distance races has become a fairly common, BIG thing.

We wanted to work with this opportunity. We wanted to raise as much charity possible from a group of employees working for a multinational company who live and work all over the world. And we wanted to do it on the backdrop of a Marathon. The question was how do we design a gameful experience to motivate these multicultural, global employees.

We listed our limitations first – why might people not want to donate –

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Time Well Spent, Classcraft, and Blizzard: Gamification Examples

Based on the framework by Yu-kai Chou. Written by Erik van Mechelen. Feedback from Octalysis Prime community members. 

Every day in Octalysis Prime, I share a game or gamification example that has captured my attention or persuaded me to do something, whether to simply spend a few seconds longer of attention or to click something or to later mention what I saw or experienced to a friend.

This list is the just a few from last week, with a touch more in detail explanations from the Octalysis design perspective.

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How Loss and Avoidance Could Sink Your Company

This article is written by Erik van Mechelen based on the Octalysis framework by Yu-kai Chou.

How Loss and Avoidance Could Sink Your Company

It is hard to eliminate Core Drive 8: Loss & Avoidance from your company culture, but it should not be the main driver of decision-making.

Wells Fargo’s quota system gone wrong

Wells Fargo has been in the news for the wrong reasons. 3.5 million accounts were found to have been created fraudulently by employees. The company settled a law suit for 9-figures.

It turns out these accounts were created by employees hoping either to retain their jobs based on required quotas or to achieve better bonuses. (The company has since removed sales quotas.)

From the employees’ perspective, making the choice to do the right thing often meant they were worsening their personal financial situation (risking their job financial compensation).

There are risks in addition to benefits of implementing competition in the workplace.

From Actionable Gamification:

Adding competition-driven stress to the daily challenges that employees face can often increase the probability of burnout and skewed performance. Employees may become more motivated to make each other fail and even look for new opportunities elsewhere. In my own experiences, when people around me constantly talk about quitting their jobs, more often than not it is because of dysfunctional people dynamics between their bosses and/or coworkers, and not because the tasks themselves are too difficult.

Continue reading How Loss and Avoidance Could Sink Your Company