Why Labubu Blindboxes Are So Popular: An Octalysis Behavioral Design Analysis
Why Labubu blindboxes work so well, from surprise and scarcity to social proof, identity, and collectible culture through…
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Behavioral Design
Articles on Behavioral Design — from Yu-kai Chou, creator of the Octalysis Framework.
Points, Badges, Leaderboards – Part 2 of 3
Last week we discussed how behavioral design (as analyzed through the Octalysis Framework) goes much further than the…
Points, Badges, Leaderboards – Part 1 of 3
Most gamification platforms slap on points, badges, and leaderboards and call it a day. That approach misses the…
Gamification and Operant Conditioning: Beyond the Skinner Box [2026]
Operant conditioning is the learning principle, formalized by B.F. Skinner in the 1930s, that voluntary behavior is shaped…
How to Use Music to Gamify Productivity
This is a sample from a daily blog I write for premium Octalysis Prime members, sharing practical and…
Martín Villegas Wins the Octalysis Prime & Food Heroes II Design Challenge
Martín Villegas Food Heroes II Octalysis Prime & JUCCCE Design Challenge (WINNER) from Yu-kai Chou (yukai@yukaichou.com) In a…
How to Build Game Loops, Part 1 of 4
Every game you’ve ever been hooked on — from Tetris to World of Warcraft — runs on the…
June week 3 Gamification Examples from an Octalysis Lens
Every week in the Octalysis Prime Slack group, members share gamification examples they find in the wild. These…
How Understanding Gamification Gives an Edge in Design and Product Roles
This article was written by Erik van Mechelen, based on the Octalysis Framework designed by Yu-kai Chou. Table…